Divine. CREATEUR DE PARFUMS

The art of being different

Taking unlimited time to create, without any imperative or timing.
Feeling free to boldly develop new olfactive codes, far from ephemeral vogues.

Deliberately not publicizing-the word has already spread,
naturally and magically.
Being based in Dinard, far from big cities, our house nourished creativity,
preserving the original inspiration and never losing heart.

This ‘fil rouge’, this main theme has been the one of Divine for over 30 years.
Our sole ambition : work with love and dedication to create our perfumes.

Freedom

Freedom from ephemeral vogues.
Divine, the first perfume of the range, is a radiant cypress. In 1986 the cypress was considered to be old fashioned. Nevertheless, Divine was immediately a success and it continues to be so.

Freedom to boldly develop new olfactive code.
L’homme de cœur, Divine’s first perfume for men is a homage to the iris, a traditionally feminine fragrance. Since then many other perfumers have been inspired.

A family story

Born from the passion of one man, Yvon Mouchel. Divine was founded in 1986 on the Emerald Coast in Dinard. Driven by the desire to create a fragrance signature that resonates, moves, and leaves a lasting impression. Its founder shares with deep sincerity an artistic and intimate vision of perfume.

Céline now continues the soul of the Maison.
Bringing her own sensibility to it.
In 2021, Céline Mouchel joined her father in this journey. Her perspective is shaped by modernity, environmental awareness, and a commitment to restoring meaning to the sense of smell. For her, smelling is a way of encountering the world — and of protecting it.

100% refillable

For more than 30 years, the filling service
has been at the heart of DIVINE. Our atomizers have been designed to be replenished indefinitely.
In our showrooms, we refill them for you. And if we are too far away from your place, we have designed a minimalist and ecological packaging: the resource.
A simple step, both economical and ecological.

They talk about us:

” L’homme sage is
a work of art “

The New-York Times

” This most
private and bijou
of niche houses “

Ca fleure bon

” Divine,
Divine creations
of the highest
quality “

Fragrantica
boutique divine en france

Our boutiques

In France, DIVINE perfumes are exclusively sold in our showrooms. Come and meet us.                        
We will find together the perfume that suits you.